11111

COURSE INTRODUCTION AND APPLICATION INFORMATION


spor.ss.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • will be able to define the relation between sponsorship and sports management
  • will be able to analyze marketing and sponsorship practices in sports
  • will be able to evaluate efficiency of sponsorships
  • will be able to prepare marketing and sponsorship plans for a sports organization
Course Description

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to sports marketing
2 Marketing through sports Readings Assigned by Lecturer
3 Introduction to sports sponsorship Readings Assigned by Lecturer
4 Sports Consumer Readings Assigned by Lecturer
5 Sports Marketing Mix Readings Assigned by Lecturer
6 Product decisions in sports Readings Assigned by Lecturer
7 Pricing in sports Readings Assigned by Lecturer
8 Promotion in sports Readings Assigned by Lecturer
9 Segmentation is sports Readings Assigned by Lecturer
10 Positioning in sports Readings Assigned by Lecturer
11 Strategic role of marketing in sports Readings Assigned by Lecturer
12 Marketing research in sports Readings Assigned by Lecturer
13 Branding in sports Readings Assigned by Lecturer
14 Midterm
15 Brand Management in Sports Readings Assigned by Lecturer
16 Review of the Semester  
Course Notes/Textbooks Various
Suggested Readings/Materials Various

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
15
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
5
10
Presentation / Jury
1
10
Project
1
25
Seminar / Workshop
Oral Exam
Midterm
1
20
Final Exam
1
25
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
4
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
5
5
Presentation / Jury
1
10
Project
1
17
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
1
10
    Total
190

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications,

X
2

Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension,

X
3

Using theoretical and practical information and skills gained at the expertise level in the field business administration,

X
4

Analyzing problems requiring expertise in the field business administration by using scientific research methods,

X
5

Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results,

X
6

Developing and championing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration,

X
7

Evaluating the knowledge related to the field of business administration through critical perspective, stimulating constant learning and management of independent studies at advanced levels,

X
8

Communicating systematically the recent developments and one’s s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations,

X
9

Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration.

X
10

Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality,

X
11

Digesting the necessity to apply the values of business ethics, teaching and controlling to act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing in the field of Business Administration,

X
12

Being able to use a foreign language for both chasing the scientific publication and developing proper communication with colleagues from other countries, in written and verbal ways (“European Language Portfolio Global Scale”, Level B1),

X
13

Being able to use computer programs needed in the field business administration as well as information and communication technologies in advanced levels (“European Computer Driving Licence”, Advanced Level”).

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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